Volunteers Unite in the Netherlands and Russia to Stand up Against Illegal Waste Problem

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Russia and the Netherlands are cleaning up their countries from illegal waste and organising various country-wide actions to raise peoples awareness about the trash problem.

In the Netherlands, the KeepitCleanDay is tackling the illegal waste issue by organising a series of regional events on the19th of September. According to Annette Dlle, project coordinator of KeepitCleanDay, the clean-up day activities are diverse and vary regionally a great deal.

The activities are different in every region in some areas, the focus is on young people, in others, the elderly are being involved. One region for example is going to focus entirely on cleaning up the beach. We believe that embracing such diversity is sustainable in the long term regarding our country, Dlle says.

Around 50 of the 83 regions and thousands of volunteers are also taking part in Lets Do It! actions inRussia on the 21st of September. The country-wide cleanup event has transitioned gradually from picking up trash to a broader sense of waste management issues and problems in Russian society related to waste. In addition to litter-picking, the goal of the Russian clean-up event this year is to develop new ideas and projects related to awareness-raising on waste issues. Russians plan to organise actions to promote waste separation and start with ecology-lessons in schools, to name a few.

We are moving towards creating a waste-separation system in Russia and we see that a civil society has an important role to play in this process, Aleksandra Maksimova, Coordinator of Lets do it!Russia campaign (Sdelaem!) says.

Lets Do It! Russia and the Netherlands are part of the global movementLets Do It! World. The international network of clean up campaigns aims to solve the illegal dumping problem on a local and global level both short and long term by engaging a large part of the society in the cleanup activity on an action day, raising the issues related to illegal dumping and engaging both experts, political and local leaders to find more sustainable systemic solutions. The movement began in Estonia in 2008 when 50,000 people came together and cleaned up their entire country in five hours, removing 10,000 tonnes of waste. Today, Lets Do It! is a global network of over 100 countries, having engaged over 10 million participants.

The countries participating in Lets Do It! actionscan be seen here:www.letsdoitworld.org/countriesand upcoming cleanup dates can be seen here:www.letsdoitworld.org/cleanup_dates_2014.

The Lets Do It! World movement is supported by the Estonian Ministry of Foreign Affairs from the Development Cooperation and Humanitarian Aid fund, the Open Estonia Foundation, Skype, Carlson Rezidor Hotel Group, QlikView, Tallink Group, DHL Estonia, PricewaterhouseCoopers, Estonian Air, Meedius Estonia and EuroPark Estonia.

More information on the global movement:

Meelika Hirmo
Lets Do It! World Cleanup 2014
Head of Public Relations & Communication
Phone: +372 504 1258

Aleksandra Maksimova
Lets do it! Russia campaign (Sdelaem!)
Regional Coordinator
Phone: +7 950 041 21 67

Annette Dlle
Phone: +31 626 715406
Home page:www.keepitcleanday.nl